December 2015 Monthly UK Domain Sales Report
Hello, and welcome to the December 2015 edition of the UK domain name sales report!
For those of you that haven’t been here before, every month I give an overview of all the interesting bits from publicly reported UK domain name sales.
You can read all previous UK domain name sales reports, which are powered by sales data collated from Domain Sales History.
If you have sold any UK domain names or are aware of any sales that do not exist in the database, please do get in touch and let me know.
Have you read last months sales report?
If you haven't done so already, I recommend reading the November 2015 Monthly Sales Report as we compare sales data frequently throughout this report.
With that shameful self-promotion out of the way, let's move on to this months sales report!
December 2015 UK domain sales overview
Lets have a very brief overview of the UK domain market over the last month...
The following table shows a breakdown of key data comparing this months sales data against last month.
| Month | Total Sales | .uk | .co.uk | .org.uk | LLL | Total Value |
|---|---|---|---|---|---|---|
| December | 81 | 2 | 79 | 0 | 17 | £35,293 |
| November | 101 | 17 | 83 | 1 | 25 | £54,838 |
Total Sales Revenue
There were 81 reported domain sales this month, generating a total revenue of £35,293.
The total revenue of the top 10 sales this month was £20,766 (-31%)
Domain sales grouped by extension
Lets take a look at how many domains were sold per extension in December 2015.
The best way of achieving that is to group the sales by extension, then sort them into descending order, which gives us:
- 79 .co.uk (-4)
- 2 .uk (-15)
Coming out on top this month is the .co.uk extension with 79 sales.
LLL domain sales
There were 17x LLL's sold this month, which is -32% on last months tally of 25.
Breaking LLL sales down by extension gives us 15x .co.uk, 2x .uk.
pmh.co.uk was the top selling LLL this
month, with a price of
£1,450
For those of you that don't know, LLL means a three letter domain. If it contains a number (or hyphen) it does not qualify as an LLL.
What was the longest domain that sold in December 2015 ?
For some reason, I like to keep an eye on what the longest domain is each month.
This month it was MediterraneanCruises.co.uk with
20 characters, selling for
£2,000
Top 3 UK domain names sold in December 2015
Domainlore came in gold this month, and Private Sale took both silver and bronze.
- In 1st place this month we have duvets.co.uk, selling for
£4,659
via Domainlore .
- Original: £4,659 (GBP, Dec 2015)
- Inflation Adjusted: £6,601 (CPI: 1.417)
- Effortless.co.uk comes in 2nd, selling for
£3,670
via Private Sale .
- Original: £3,670 (GBP, Dec 2015)
- Inflation Adjusted: £5,199 (CPI: 1.417)
- Finally, in 3rd place we have SpiderSolitaire.co.uk, selling for
£2,885
via Private Sale .
- Original: £2,885 (GBP, Dec 2015)
- Inflation Adjusted: £4,087 (CPI: 1.417)
Top 10 UK domain names sold in December 2015
| No. | Domain | Price | Platform | Extension | Length |
|---|---|---|---|---|---|
| 1 | duvets.co.uk |
£4,659
|
Domainlore | .co.uk | 6 |
| 2 | Effortless.co.uk |
£3,670
|
Private Sale | .co.uk | 10 |
| 3 | SpiderSolitaire.co.uk |
£2,885
|
Private Sale | .co.uk | 15 |
| 4 | baths.co.uk |
£2,440
|
Domainlore | .co.uk | 5 |
| 5 | MediterraneanCruises.co.uk |
£2,000
|
Private Sale | .co.uk | 20 |
| 6 | pmh.co.uk |
£1,450
|
Domainlore | .co.uk | 3 |
| 7 | meb.co.uk |
£1,000
|
Private Sale | .co.uk | 3 |
| 8 | PoloClub.co.uk |
£1,000
|
Ownthisdomain | .co.uk | 8 |
| 9 | grub.co.uk |
£955
|
Domainlore | .co.uk | 4 |
| 10 | laserprinter.co.uk |
£707
|
Domainlore | .co.uk | 12 |
Domain sales grouped by platform
Here I list the top sale from each platform to try and promote each platform as best I can - even if they don't hit the top sales figures.
Platforms are ordered alphabetically.
Domainlore sales in December 2015
Domainlore reported 75 sales this month, with a total sales revenue of £24,038.
The the top selling domain this month was duvets.co.uk, which sold
for
£4,659
View all Domainlore sales from December 2015
Ownthisdomain sales in December 2015
Ownthisdomain reported 1 sale this month, PoloClub.co.uk, which sold for £1,000.
Private Sale sales in December 2015
There were 5 Private Sales reported this month, with a total sales revenue of £10,255.
The the top selling domain this month was Effortless.co.uk, which sold
for
£3,670
View all Private Sale sales from December 2015
Top Performing Sales Platforms for December 2015
I like to believe that “Top Performing” is a relative phrase. Some sales platforms have been around longer and have earned a loyal customer base. Other sales platforms (like Sedo) sell a broad range of domain extensions and naturally receive a larger viewership, meaning more potential buyers which can inflate the eventual sale price.
You also need to remember that Sedo charges 15% sales commission (at time of writing) for marketplace domains. The buyer is also expected to pay a 3% handling fee for any domain purchases over 500 USD / GBP / EUR when using Alipay, PayPal, and Credit Card.
(The below table is ordered alphabetically as that seems the most sensible).
| Platform | Sales | Revenue | Avg. Sale Price |
|---|---|---|---|
| Domainlore | 75 | £24,038 | £320 |
| Ownthisdomain | 1 | £1,000 | £1,000 |
| Private Sale | 5 | £10,255 | £2,051 |
Domainlore closed the month with 75 sales. Total revenue was £24,038, which gives us an average of £320 per domain.
Ownthisdomain reported 1 sale this month. Total revenue was £1,000, with an average domain price of £1,000.
Private Sale closed the month with 5 sales. Total revenue was £10,255, which gives us an average of £2,051 per domain.
Final Thoughts
Unfortunately, total revenue has taken a dent this month.
But one of the good things about having historic data is the ability to look for trends. We can see that this was expected behaviour due to being so close to the end of the year.
December was always going to be a slow month. It is every year, primarily due to Christmas and everybody being skint.
On the positive side this does mean that January can go one of two ways - but it is almost certainly a good month to be a buyer.
Why is January a good month to be a domain investor? Because some people will be looking to raise funds and recoup some of the Christmas outgoings.
So my advice is to keep your eyes peeled, and get your morning routines in check for scouring all the UK domain sales platforms for any potential bargains!
I’ll look forward to seeing what the first domains sales report of 2016 brings us!